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White PapersThe following white papers have all been authored by Web Analytics Demystified partners and many are generously sponsored by our vendor clients. If you'd like information about our sponsored papers please contact us. White Papers Written by Web Analytics DemystifiedFlash LSOs: Is Your Privacy at Risk?
Web site owners and operators frequently express concerns about the accuracy of data collected and reported during the audience measurement process. In response to the limitations on browser cookie usage, some site operators are turning to a widely deployed but poorly understood strategy—the use of Flash Local Shared Objects (LSO), as a harder-to-remove alternative to cookies. Learn the reasons for the use of LSOs and the risks LSOs may create from a consumer awareness and privacy perspective. REGISTRATION REQUIRED The Coming Revolution in Web Analytics
The web analytics sector is undergoing a radical transformation in 2009. Basic reporting tools and other first-generation web analytics software are giving way to second- and third-generation applications that will radically change the way you analyze and understand your web site. In this white paper Eric T. Peterson explores what the third-generation of web analytics will look like and how it will power a whole new type of online business. Successful Web Site Testing Practices
Eric Peterson, noted author and founder and CEO of Web Analytics Demystified, has written a brand new whitepaper to get you started on the road to testing success. In this 32-page whitepaper, well explore ten best practices for making the most of your testing program. Whether you are just getting started or are a testing veteran, there is something for everyone in this whitepaper. REGISTRATION REQUIRED The Truth About Mobile Analytics
Eric T. Peterson highlights the opportunities of the mobile internet and exposes the challenges associated with mobile analytics. The paper serves as a guide for companies considering an investment in the mobile channel and who want to ensure their ability to measure mobile as an intergrated component of their customer intelligence efforts. REGISTRATION REQUIRED Appropriate Attribution
Given that the majority of online advertisers have direct response goals, and that most marketers are still generally unsatisfied with the campaign measurement tools at their disposal, Web Analytics Demystified believes that Appropriate Attribution is the first step towards improving companies collective understanding of their digital marketing efforts. REGISTRATION REQUIRED Creating an Integrated View of Online Customer Behavior
White paper published in collaboration with Tealeaf detailing the relationship between web analytics, customer experience management, and voice of customer technologies in the Web Site Optimization Ecosystem. REGISTRATION REQUIRED Measuring the Immeasurable: Visitor Engagement
The full-length white paper by Web Analytics Demystified and NextStage Global outlining the Visitor Engagement calculation, its definition and use, and mathematical underpinnings. Co-authored by Eric T. Peterson of Web Analytics Demystified and Joseph Carrabis of NextStage Global. The Voice of Customer
White paper published in collaboration with ForeSee Results detailing the relationship between web analytics, customer experience management, and voice of customer technologies in the Web Site Optimization Ecosystem. REGISTRATION REQUIRED Measuring Multimedia Content in a Web 2.0 World
The study, written by Eric T. Peterson with Michiel Berger from Nedstat, explores the emerging direct measurement model for multimedia content by examining several common business cases for deploying video. It provides a new set of definitions and key performance indicators (KPIs) designed to help companies effectively track their investment in video based content. REGISTRATION REQUIRED The Web Analytics Business Process
Our overview of the Web Analytics Business Process, outlining ten critical management and operational processes required of any company working to be more successful through investment in web analytics technology. Web Analytics: A Day a Month
Eric T. Peterson white paper sponsored by Tableau Software detailing a twelve-step program for companies trying to improve their overall use of web analytics, one month at a time. REGISTRATION REQUIRED Key Performance Indicators for Online Media
Special report on key performance indicators appropriate for newspaper sites and media properties. REGISTRATION REQUIRED |
